Remember the days? In fact, let's go back and reminisce, shall we? It's the Christmas season, and we all have to make a list for Santa, right? Or at the very least, envision what we want? Didn't many of us use to wait with anticipation the arrival of the Christmas Sears Catalog?
I know I did! I couldn't wait to tear the plastic covering off the massive book. I would read through that catalog day after day, perfecting my Christmas list. I'd put stars by the things I REALLY REALLY wanted. I do remember constantly going through it, probably wearing the pages out....wondering what a life would be like if you had all those toys in your possession!
Well, along comes the age of internet and online shopping, and retail stores had to change. The era of the Sears catalog coming in the mail, sadly, came to an end with our generation.
This fall, with the Christmas ads, a funky, chunky, perhaps 50 page catalog was in the Sunday newspaper. It caught Ian's eye. Not much in the newpaper catches his eye. It was a pretty catchy Christmas catalog filled with toys from Target. He grabbed it and read it. He wanted to keep reading it. He took it to bed, and every night after a story, we looked at it. We talked about the toys and what Santa might bring.
Ah, well, Target went a step further. They are no dummies. A month ago, we got another 50 pager in the mail. It's an Easter catalog! Now, we read that one at bedtime. All toys and candy.
This isn't a cheap advertisement, either. It's a pretty expensive publication. Shiny, thick pages. Happy kids with great toys.
So, today, as I walk out of Target with a cartful of Toys and Candy for Sunday, I wonder how much more I bought because of those ads? (Tricky Geniuses!) I normally go there for candy and things of that nature for holidays; however, I probably would have bought the few small toys that I do buy for Easter online. Obviously I am cognizant of all of this, and I wouldn't have bought anything overpriced.....but they are doing a good job at trying to create their niche.
Interesting.
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8 comments:
We didn't get it either....bummer, I love getting sucked in to Target!
It's probably because I pump tons of money into that store every year. I'm on some Target High Roller's List.
Funny! I spent waaaaay too much on Easter goodies at Target today, but it never dawned on me that I was being influenced by that magazine-like advertisement of a couple weeks ago (which I read cover to cover and then quickly recycled so the boys wouldn't find it and figure out where the bunny shops!). You may be on to something . . . I think I am on the same list as you.
By the way, I really enjoy your writing and often find it mimicking life around here to a tee. Thanks.
Oh my gosh, Cameron has been sleepoing with HIS Target Catalog!! And I went just today to get "easter bunny treats"...I swear we have the same life...
Lisa
Target's a tricky place. Do you have a Super Target, because that's even worse!! Their store brand looks so gourmet, I buy things I know I'll never eat.
And somehow when I only need contact lens solution they lure me to clothes, bedding, that cool seasonal section, and now.....the baby stuff.
If I leave under $200, I consider myself proud.
Ahhh, memories of the Sears Catalog. It was a "Christmas is almost here" highlight of my childhood.
And yes, the Target geniuses have picked up on it. I haven't gone yet, but I have someone in this household hoping beyong hope that the Easter Bunny shows up with the Barbie Mermaid.
Hope I can leave the surburban mecca in under $100.
That darn Target. They always make me think I need everything in the store. I'm such an addict.... Hi I'm Kim and I'm a Target Addict. No lie. I clean the house just so I won't go there!!!!
I would definitely be on the Target High Roller's List too. I think the ad must have come out when we were on vacation and I had the paper stopped for a week. Ha ha! I foiled those marketers.
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